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Brunello Cucinelli

Executive Chairman and Creative Director, Brunello Cucinelli S.p.a

 

29 May - 3:05 pm

Fireside chat "Emotions and technology faithful companions on a passionately human journey"
Brunello Cucinelli, Executive Chairman and Creative Director, Brunello Cucinelli S.p.a
Howard Schultz, Founder and Chairman Emeritus, Starbucks

moderated by Paola Pica, Deputy Economy editor and L'Innovazione editor, Corriere della Sera

Brunello Cucinelli

Brunello Cucinelli is the founder of the eponymous fashion house, renowned worldwide for its exclusive cashmere garments that exemplify Italian elegance. Today, Cucinelli leads the company as Executive Chairman and Creative Director.
In addition to making a mark in the world of informal luxury prêt-à-porter, Cucinelli has been an innovator in entrepreneurial thought through the development of "humanistic capitalism." His main goal is to create a work environment and a production philosophy that respect human needs. For this purpose, he has actively sought to integrate ethical and economic principles, finding a balance between profit, sharing, and care, and engaging in philanthropic initiatives.
Brunello Cucinelli has received numerous national and international awards for his original vision. In 2010, he was appointed Cavaliere del Lavoro by the President of the Republic, and in the same year, he received an honorary degree in Philosophy and Ethics of Human Relationships from the University of Perugia. In 2018, the University of Messina awarded him an honorary Doctorate in Philosophy, describing him as a "concrete thinker, cultural promoter, and true patron of our times."
Cucinelli has never strayed from the path set by his ideals, continuing to pursue them year after year. In September 2021, he was named "Designer of the Year" by the British men's fashion magazine "GQ" in London, in recognition of his ongoing humanitarian commitment as a designer and entrepreneur. That same year, he participated in the G20 summit in Rome, presenting his vision to the world's leading leaders.
In 2022, the University of Rome "La Sapienza" awarded him an honorary Doctorate in Management, Banking, and Commodity Sciences. The rector, Antonella Polimeni, praised his ability to combine entrepreneurial success with deep respect for the land and social values. In March 2023, he was honored with the prestigious "Neiman Marcus Award for distinguished service in the field of fashion" by the luxury department store in Dallas.

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